‘River,’ Slasher Film That Set Off Bidding War, Gets Release Date from Universal and Blumhouse Atomic Monster

Universal Pictures and Blumhouse Atomic Monster have announced a release date for the highly anticipated slasher film "River." The project, which sparked a significant bidding war following its premiere at the Toronto International Film Festival, is slated to enter theaters on a date yet to be specified by the studios. The film's acquisition by Universal and Blumhouse Atomic Monster underscored its perceived potential within the competitive horror genre.

"River" reportedly commanded a sale price exceeding $10 million, a figure that highlights the strong industry interest generated by its festival debut. While specific plot details remain under wraps, its classification as a slasher film suggests a narrative focused on suspense, violence, and a central threat. The involvement of Blumhouse, a studio renowned for its success in producing commercially viable and critically recognized horror films, further amplifies expectations for "River."

The film's release will place it in direct competition with other major genre offerings. It is scheduled to open on the same weekend as "The Beekeeper 2," a sequel to an action-thriller, and "Children of Blood and Bone," a fantasy film based on a popular novel. This strategic placement indicates a confidence from Universal and Blumhouse in "River's" ability to attract a significant audience within the crowded theatrical landscape.

The upcoming release of "River" is a key event for both Universal Pictures and Blumhouse Atomic Monster, as they continue to expand their portfolios in the lucrative horror market. The film's substantial acquisition cost and its positioning against other high-profile releases suggest that it is being positioned as a significant theatrical event. Further details regarding the film's marketing campaign and specific release date are anticipated in the coming months.