Why Magnolia Took Its Biggest Swing Yet on Bob Odenkirk’s ‘Normal’

Magnolia Pictures has launched its widest release to date with the action-comedy film "Normal," directed by Ben Wheatley and starring Bob Odenkirk. The film opened on over 2,000 screens across the United States, reflecting the distributor's significant investment in the project.

"Normal" garnered a domestic box office total of $2.65 million during its opening weekend. This release strategy marks a notable shift for Magnolia, indicating a strong commitment to reaching a broader audience with this film.