Cate Blanchett launches RSL Media to promote AI consent in creativity

Cate Blanchett has co-founded RSL Media, a non-profit organization aimed at establishing a human consent framework for the use of artificial intelligence in creative fields. The initiative seeks to address issues surrounding the use of individuals' creative work, names, images, and likenesses in AI applications.

RSL Media has garnered support from a range of prominent figures in the entertainment industry, including actors and filmmakers such as Javier Bardem, George Clooney, Viola Davis, Tom Hanks, Dame Helen Mirren, Steven Soderbergh, Kristen Stewart, and Meryl Streep. The organization aims to advocate for ethical practices in the rapidly evolving landscape of AI technology and its implications for creative professionals.