‘Devil Wears Prada 2’ Will Bring a Summer Box Office Launch Fueled by Millennial Women

For more than a decade, the summer movie season would traditionally kick off with a Marvel movie on the first weekend of May. But with “Avengers: Doomsday” leaving that slot for the holidays, a very different kind of sequel — and a very different core audience — will fill that role: 20th Century’s “The Devil Wears Prada 2.”

And it could fill that role very well. While independent trackers are projecting a domestic opening weekend of at least $73 million, the presales for this legacyquel to the 2000s dramedy are exceeding those of “Project Hail Mary,” which opened to $80.5 million.

Exhibition sources say they would not be surprised if “Prada 2” opens closer to the $97 million that “Michael” earned last weekend, even if the competition from that female-skewing biopic could weigh down the numbers a little.

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